- Project Management
Modernizing and Redefining Healthcare Services
Building a fully in-house, custom healthcare consultancy site & CMS.
Over the span of two months I helped AV Resources Corporation in developing a new, modern voice to their healthcare consulting firm.
We took their 25+ years of industry expertise and reflected it through a new website and custom CMS. This is an illustrated case study of the project.
Healthcare processes are many times inefficient and outdated. The AV team is there to change that. We partnered to design, develop, & launch a ground-up web experience to set their consulting business apart. The project consisted of curating beautiful and clear landing pages, a content management system, and internal software tools to manage job recruiting and government forms generation.
Clear Structure & Visual Cues
Control & Customization
We built an in-house, custom dashboard & CMS to pair with the site. Administrators have full control on creating and managing job listings, blog posts, events, and users. Dynamic content created each have their own social sharing cards and search engine optimization (SEO).
Creating A Healthcare Home Base
With dozens of remote consultants and at a rapidly growing rate, AV needed a home base to to easily communicate new job opportunities, upcoming events, and to keep their community up to date. Along with their social channels, they wanted a single entry point to everything regarding the company. Visitors can view and apply for various openings, sign up for upcoming events and meetups, and read about the latest in running an independent healthcare business.
We opted to create a tool that auto generated POC and QAPI forms through a step-by-step module experience. With hundreds of pre-filled form data provided by AV, users can simply select the scenarios that match their facility, customize results, and let the system format and generate their form.
Wrapping It Up
Redesigning and giving AV's website a modern look & feel was one of the primary goals of the project. From the clean landing pages showcasing their services, custom CMS and administration, to the tools that help streamline healthcare work, the site now encompasses much more. While early in implementation, AV has received great feedback from their clients and users. Within the first month, the site has received 300% increase in page views with 11 search queries ranked in the top 5.